Post Show Social Media – Gone But Not Forgotten.

Part of the Social Media Marketing for Trade Shows series

Now that the show is over and you are back at the office it is time to see how well you did. Time to check all the responses and activity of your Social Media and follow up on it.

Put together a recap outline of the show. Collect information form all of your team. Write down everything and weed through to look for those things that would be of importance to your customers. Items that would benefit your company can be compiled and organized to meet on in a week or so.

At Show Social Media – Let’s Do This!

Part of the Social Media Marketing for Trade Shows series

The “At Show” duties will be working your Social Media (SM) plan and having fun while doing it. Just like at any show you want to engage with the audience. You now have another tool in the form of SM.

Important: Ask permission and explain to individuals what you will be doing with the pictures and videos you are taking. Not everyone wants to be on the internet nor do they completely understand what can be done with the information.

A few ideas before show starts:

Pre Show Social Media – What’s The Plan?

Part of the Social Media Marketing for Trade Shows series

The Pre Show step of Social Media (SM) for an event or trade show is your Planning stage. This is where you set up all of the ideas to accomplish your SM goals and put them into a game plan. Integrating your SM ideas into your display or booth graphics, videos and structures will also be decided during this stage. Always keep your customers and their needs in mind when planning. It would be a good plan to post on SM portals every other day 2 weeks out from the event then post once a day the week before. This will help to make sure you let all of your fans know you will be at the show and how to locate you.

Solo Social Media – Population You.

Part of the Social Media Marketing for Trade Shows series

If your company is attending a trade show and you are the ONLY person working the booth you do not have to avoid Social Media (SM). While planning out the graphics and space think about sharing information on the SM Platforms. It would behoove you to set up some tweets or posts before the show. Schedule these on sites like Hootsuite or Tweetdeck or whatever SM scheduling service you prefer. If you set up a minimum of 3 to 4 posts to go out each day of the show that should keep you in your followers feed eye. In addition to those scheduled post going out you can post additional content as they happen when you have the time throughout the show.

Social Media Portals – Toe Dippin’ Time.

Part of the Social Media Marketing for Trade Shows series

(Below is a list of popular SM portals. They are divided in 2 categories; Content Holder and Content Director.)

Content Holders are SM portals where your content will be.

Introduction to Social Media Marketing for Trade Shows

(There are a lot of great websites, blogs and internet sources dedicated to Social Media (SM). I have learned a lot from them and have dedicated a page in this blog to list a few.)

This post is the beginning of a series discussing SM Marketing for Trade Shows. I will just touch on some topics and go into depth on others. The main goal of the information is to serve as a guide in helping those interested in adding SM to their Marketing campaigns and Trade Show or Events.

Hidden Marketing Tools.

Unless you subscribed to our emails you may not know this but we have created a few mini sites for our products.  I have listed them below with links. You might find these helpful for your own marketing of these products.

Comment and let me know what other products should have a mini site.

Sync:

http://www.optimagfx.com/ProductPages/pp_Sync.aspx

SYNC is a self locking pop-up system that takes pop-ups to the next level with fantastic lightweight, easily attached channel bars featuring recessed magnets to avoid damage.

Salesmate:

http://www.optimagfx.com/productpages/pp_salesmate.aspx

Salesmate sets up in seconds and breaks down even faster! Easy graphic change out makes customized visits a snap! Great to travel with, Salesmate is so compact it fits right on top of your samples case!

InfoPlus:

http://www.optimagfx.com/ProductPages/pp_infoplus.aspx

InfoPlus combines a high quality literature rack with a graphic for a Super Look! With the combination of a light, literature rack and graphic, the InfoPlus is a banner stand that works for you.

Table Throws:

http://www.optimagfx.com/ProductPages/pp_tablethrows.aspx

Table Throws are a complete line of products. With nine styles available, 6 ft and 8 ft sizes, economy and full, you can add any company logo or message to give your customer the professional look they strive for. The Poly twill fabric meets NFPA 701 small-scale fire retardant standards.

Out And About.

So I was at the mall a couple weeks ago and saw a large group of people (Picture 1).

As I got closer I saw it was an event for the Nintendo Wii (Picture 2).

Hey is that a pop up? A Burst? Nice back drop (you guessed it…Picture 3).

Pic. 1                                Pic. 2                                 Pic. 3

If you’re not going to Exhibitor 2010…

If you are like me and not going to Exhibitor 2010 in Las Vegas we can still get the dirt.

How you may ask? Well, we can follow the  info on “The Twitter”…that is how you say Twitter if you are 80+.

Just follow the hash tag: #EXHIBITOR2010 on Twitter during the Event and watch the information fly in.

Some might be informative, some might just be fun. Let’s try it.

Print media vs. Electronic media

For the past few week I have been working on a large project that will carry into next year…For now let’s say this project has a price…cryptic? yes.

The project has made me think long and hard about print media vs. electronic media. I choose a paperback book to a Kindle or electronic reader when reading a novel. But when it comes to news or business related information I would rather read it on the internet.

Why?

Basically I think it is because with news, for example, it is alive. It changes by the minute. You can refresh a site and get new news by the minute.  A novel, magazine etc. is a way to freeze a situation in time. You do not have to worry about it being current to the minute, day or century. It is not an alive media.

There is a place for both types of media in my daily routine. But I am a person who has welcomed technology in my life. Not judging those who have not but I feel that if my uncle, who is in his 60’s, would get a lot of the information he wants and needs faster if he could learn to use a computer and connect to the internet.

He reads the TV Guide Magazine weekly to know about television shows. He watches local television with a converter box and rabbit ears antenna and the broadcast always tiles out because of horrible interference. He orders movies and music through mail order. The news paper is where he gets his news. Not meaning to pick on him and honestly these things might work for him in his present situation but if he were a business how could he compete. I’m just saying he could get information and things he wants so much faster if he could embrace technology, internet and electronic media.

The project I am working on falls into the discussion of print media vs. electronic media. There is a need for both in this case but if the electronic would be given a chance I would think the printed would go the way of the VCR…video cassette recorder in case you are wondering. Those are extinct you know.

I do not think electronic media will push out print media in my lifetime. I hope it never does completely but the need for electronic media sits near the head of the list well above print media.

Now if John Grisham could put out his next novel as an audio book for less than $20 I would be a happy dude. Don’t really know if that has anything to do with Print vs. Electronic or if it just gives insight to my laziness.