Written by Derek Leftridge
1. Create a simply designed Mobile Site option for your company website. Include a link to your full website on the mobile site. There are systems out there to use but the best way is to have your web designer create the mobile site.
2. Add QR Codes to your brochures, show displays or giveaways and direct the code to your mobile site. Customers will be able to get your information when walking by or after leaving your event. QR Codes are easy to create and free.
3. Set up a “Text To Join” option for customers to easily subscribe to your e-marketing correspondence on the go. This service is available through most Email Management Services.
4. Design a Mobile Coupon to be used at your event to give those who have it receive a prize or discount. This is a good way to increase traffic to your booth or location. Make sure to promote it well in advance of the specific event or campaign.
5. Use Mobile Keywords to direct customers to sign up to certain contact lists. These lists can be used as target marketing for certain campaigns in the future.
6. Do not saturate your customers with Mobile Marketing. Limit to sending something unique every 2 to 3 times a month. That way you will avoid your redemption rates from going down and increases in opt-outs. Also, only a few times a month will get customers to take action more often since another offer is not coming in a few days or weeks.
What has your experiences been with Mobile Marketing? Have you scanned a QR Code yet? Please leave your comments.
