Part of the Social Media Marketing for Trade Shows series

The “At Show” duties will be working your Social Media (SM) plan and having fun while doing it. Just like at any show you want to engage with the audience. You now have another tool in the form of SM.

Important: Ask permission and explain to individuals what you will be doing with the pictures and videos you are taking. Not everyone wants to be on the internet nor do they completely understand what can be done with the information.

A few ideas before show starts:

• After booth set-up post on SM portals (or text message)  your GPS location. As an added benefit give a gift to the first person to find you.
• Designate a specific someone to oversee the SM effort. This might be you or someone else. Everyone should participate but one person in charge will help.
• Announce to your group the certain time each day that you will all get together and discuss what should, shouldn’t and hasn’t but needs to be posted on SM portals.
• Set up an example of your Newsletter and other marketing emails at the show so customers can sign up for them. This is a great source for registration.
• Make sure all QR tags and other directional SM links are all working and going to the accurate information.
• Step back from your booth and check to see that all your QR tags, Hashtags, links, web addresses and any other important SM info is easy to see and get to for scanning.

Email Marketing:
Send one, possibly two, emails related to what has happened at the show and things still to come midway through the show week. This might be something you can plan but being spontaneous while the show is going on will really get your email subscribers attention. Make sure to give it an engaging and eye catching subject line.

Blog / Website:
Upload photos of booth attendees, product demos and anything interesting during the show to your Blog / Website. If you cannot do this during the show do it in the evening or send to your office to have someone do it for you. A recap after the show is good but if you can get info up during you are ahead of the game.

Twitter:
Post links to relevant content of things happening at your booth and the show. Tweet about other websites, blogs, pictures, other hash tags and videos on-the-fly to inform and engage your followers on your Twitter account.

You Tube:
Ask visitors to do a thirty-second commercial about their use of your products while at the booth. Then upload to your You Tube channel. Direct others to the video with your other SM portals.

Don’t let Social Media become overwhelming. Follow your plan and if you have to scrub an idea then do it. This marketing medium is based on fun engagement so have some fun while working.

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