Part of the Social Media Marketing for Trade Shows series

If your company is attending a trade show and you are the ONLY person working the booth you do not have to avoid Social Media (SM). While planning out the graphics and space think about sharing information on the SM Platforms. It would behoove you to set up some tweets or posts before the show. Schedule these on sites like Hootsuite or Tweetdeck or whatever SM scheduling service you prefer. If you set up a minimum of 3 to 4 posts to go out each day of the show that should keep you in your followers feed eye. In addition to those scheduled post going out you can post additional content as they happen when you have the time throughout the show.

Here are a few ideas of things you can schedule to post:

- Reminders about your booth location on the floor

- After show meet up details and directions

- Scheduled speakers or special attendees

- Gift giveaways and contest details

- Video ads by you about going to the show

If you find you just cannot post during the show gather information each evening and send it to someone at home base to post through out the next day.

Worst scenario. You have scheduled your pre-show posts but cannot get anything out during the show. Do a recap when you return by posting pictures and content on your blog or website and link to it from your SM platforms.

If you have any questions  Contact Me   & Leave a Comment on this post.

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